However, for a multi-millionaire like Curtis Jackson, it wouldn’t have hurt to end his four-album stint on Interscope with some grown ass man Rap. That’s 50 Cent though, and that’s what we’ve come to expect from him. Self Destruct opens with “The Invitation”, where Curtis juggles threats and braggadocios with lines like “ All I do is stunt now I’m so Maybach / there I go frontin’ again I meant to say ‘laid back’.” While 50’s sense of humor bleeds through the entire work, it’s more arrogance than anything else. That is where Before I Self Destruct arrives at a screeching halt – we’ve witnessed business suit 50 for a while now we’re expecting a corporate thug, but we’re left with the school bully once again. The conflict comes when the demand for more music does. That’s fine – the natural progression for successful rappers these days is to become a brand. Fast-forward to Corporate 50: the man who’s more Hollywood than Hollis, more Vitamin Water than quarter water. His knack for tough-guy-talk to the tune of floor-shaking beats left Curtis at the forefront of a movement that started before him, but he managed to own midway. After enduring a shooting that was damn near impossible to survive, Fif reemerged as the bionic man that we’ve known for most of his mainstream career. When we first met 50 Cent in the late ‘90s, he was a cocky battle rapper with a tongue as sharp as the weapons he carried.
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